Learn what a sales pipeline is and what its importance

Do you know what a sales pipeline is? In this post you will learn how this sales process can help you organize and manage the generation and conversion of leads in your business, don't miss it! Luis Herrera May 7, 22 | 7 min read sales pipeline Every company, regardless of its size or line of business, has the main objective of marketing something and, in turn, every sales process has to have a structure if we want it to be controllable, modifiable and scalable. In that sense, learning what a sales pipeline is will help you take the first steps towards optimized management and visibility of your marketing flow and lead your leads towards the conversion you want. Along these lines we will teach you what this element is about, its importance within sales strategies and, of course, the steps to create your sales pipeline.







Are you ready to discover what a sales pipeline is and how to implement it in your business? Keep reading! What is a sales pipeline? A sales pipeline or sales pipeline is a visual conceptualization  America Cell Phone Number List that establishes the order of your sales process. As its name suggests, the pipe is the path that each lead will take until they become a customer of your business. If you are familiar with the sales funnel of the Inbound methodology and Content Marketing , you most likely already understand what we are referring to. Generally, everything that makes up a sales pipeline is represented and controlled visually through a CRM or Customer Relationship Management, since it is a process that must be automated and digitally controlled by the various phases that make it up.









Now, a sales pipeline is not the same for every business; In fact, a pipeline can vary from product line or even from item to item within the same organization. Which shows how versatile it can be and how useful it is to organize and control the entire sales process. Still don't get the idea of ​​what a sales pipeline is? Don't worry, we give you an example below. Imagine that after a user downloads an ebook from your brand, they decide to contact your business for a quote. At that point it has already entered your sales pipeline. The next step would be a meeting to introduce your product and your company. Subsequently, you make a personalized quote and, finally, you provide them with the solutions or, directly, resolve their need. The pipeline is, in summary, the visual conceptualization of each of these steps